No one can predict the future, but that doesn’t means brands can stop planning for it. As we finally close the longest and strangest Q2 most of us have experienced to date, many of us are ready to survey the landscape and figure out how to move forward. Yes, it’s all in flux. True, we’re not on the other side of this thing yet. And yeah, none of us knows what comes next. That’s why now is the time to reach out and talk to people and listen to what they’re experiencing, doing, and wanting.