When it comes to health, professional athletes have an advantage over the rest of us. Imagine having a dedicated wellness team coaching your every move - your own licensed nutritionist, personal trainer, and therapist curating your habits throughout the day. How much easier would it be to keep healthy with your very own “LeBron-tourage” reinforcing good behavior?
With today’s beta launch, Day-J is making elite personal wellness teams available to all. Personalized and proactive, Day-J creates daily “playlists” of recommendations for food, fitness, mindset, and recovery from real experts. It’s a novel solution to a huge problem.
Not everyone lives the same life, which is why Day-J’s daily playlists prescribe healthy behaviors tailored to users’ specific situations - fully customized to take into account things like cooking style, family size, taste preferences, dietary restrictions, allergies, and even budget. Since there’s no one-size-fits-all fitness routine, the app adjusts its recommendations to individual goals and preferences. And because travel, family, pandemics and life in general have a way of disrupting our “normal” routines, it calibrates on the fly to make sure every playlist is relevant and achievable.
The super simple UI is fun enough to keep people engaged, and flexible enough to ensure consistent use. I genuinely look forward to opening my personal playlist every day, and invite you all to sign up for the beta [here].
There’s no shortage of diet and exercise apps, but long-term health and wellness is about so much more. Sleep, hydration, fitness, healthy eating, and recovery all play a role in sustained health. Day-J seamlessly integrates all these facets into one beautifully designed experience. It’s a proactive approach to wellness - not a reaction to diagnoses and medical conditions.
It’s easy to follow, easy to stick to, and it was an easy decision for us to invest. For years, I’ve been searching for an investment that takes a holistic approach to personal health - one that flips the current reactive healthcare paradigm on its head and focuses instead on proactive wellness. I’m so excited to support Joe and Jeremy (who perfected the DTC health playbook while at Livestrong and Tastemade) and the Day-J team as they begin this journey to bring a team of wellness experts to anyone’s pocket.
-Chris